EP38: Kay Richardson | Do You Know What Problem You're Solving

In this week's episode, we talk about a very key component to starting a business or taking on a new service. Do you know what problem you're solving? Kay Richardson of Clients Who Say Yes talks to me about helping people understand the problem they are solving, envisioning what is in store for you as an entrepreneur and constantly learning every day.

Her inspirational story of getting pregnant at a young age and continuing to work as an entrepreneur for the last 15 years is one I'm happy to share with you.

Visit @IdeaIgnitor to connect with Kay.


You can reach Marisa Cali @allthesocial and check out @bicoastalpanda for additional episodes

EP37: Gene Petrov | How Investing In Relationships Can Help You Grow Your Business

Have you ever made a friend online? Did that happen because you invested your time and energy in getting to know the other person? I'd say yes. In this episode, I chat with Gene Petrov about investing in people to help grow his brand, his personal struggles and balancing dad life with work life. 

Gene Petrov, a leadership marketing coach, is an avid-Twitter user on #TwitterSmarter chat and the #winniesun weekly chats. Listen in to his thoughts about entrepreneurship and recognizing when it was time to turn his life around.

Follow Gene on Twitter and be sure to say hi 

Don't forget to check out the #pandaposse gear on TeePublic!

 

 

EP36: Jessica Lee | Say Yes To New Experiences

In this episode, I chat with Jessica Lee of NVENN Hair & Beauty Bar about following your dreams and finding your true calling. Without experiencing new things and meeting people, it is easy to get caught up in the mundane tasks of running a business. Having run a successful beauty business out of Edmonton, Jessica talks about how living her life according to what her passions are, her motivations are has been fulfilling despite all the unconventional obstacles that have come her way.

Listen in as we chat about doing what YOU love and finding that balance between work & play.

Connect with Jessica on Instagram

NVENN Hair & Beauty Bar YouTube 

Why Good Etiquette is Great For Your Personal Brand

Personal branding is not a new idea. Your reputation and all of the things that contribute to it have always mattered in business and in social circles for some time now. Have you ever unfriended someone because of what you've seen on their TL? Most likely yes.

The presence of the social media is what makes the concept of personal branding so much more relevant. It's no longer "just social media".

The first thing you should think about is your online attitude. Are you a positive or negative person? It’s estimated that your attitude accounts for 85% of success. Even though you're online, you should still be treating everyone with respect and offering help. A positive attitude comes through in the form of thank yous, congratulatory messages and making conversation with people in your community. Looking for a small community to have conversations with? join this one on Facebook Collabs, Convos & Coffee.

Now the question is...What would I suggest if you want to level up your personal brand?

It's important to remember that everything you share online is viewable or accessible...forever. That's right, forever. Even with the increase in cybersecurity...

We aren't for sure if internet service providers improve their protection of users’ privacy even if they say they are improving it. Google has a new “Confidential mode" available to users. The feature prevents an email from being printed or forwarded yet DOES NOT actually delete the email.

Our “digital footprints” grow bigger by the millisecond. With every post, share, double-tap or like, we are building upon our digital DNA that cannot be expunged. Add in Alexa, Google Home and Cortana....it's everywhere.

There are ways to control our reputation and personal brand. Here are a few tips:

  • Conduct a mini-online audit and delete any questionable posts.

  • Check where you're tagged and see if there are any pictures you want to remove.

  • Share nothing that could possibly be deemed offensive.

  • Always use good taste before you hit publish.

  • Being angry is ok, but avoid over-sharing your anger.

...And the number one tip is to treat others with respect! This is so important.

If you aim to post valuable and useful information with others and you know you would be comfortable with anyone seeing it, now or later, you're already on the right track.

Future business partners, sponsors and grandmas will be proud of your exceptional digital footprint and good etiquette on social.

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EP35: Brad A. Milford | How To Avoid Shiny Objects When Scaling Your Business

Life sometimes brings people to you when you need them most. Brad A. Milford is one of those people. When you're thinking about scaling your business to the next level but you keep getting distracted by the shiny objects it can really take a toll on your business. In this episode, I chat with Brad about building brilliance and aligning yourself with the roles that work for you personally and professionally. Check out his page on Facebook, Build Brilliance.

You know how to connect with me @allthesocial and here's the link to the #pandaposse gear I mentioned on the episode.