You don't have any success without your community or any collaborations. In this episode, I chat with the head honcho of Nardcast Media, Jarnard Sutton. He's a local San Diego creative and I sat down with him to discuss collabs, having convos and the local community. Learn all about Jarnard, the host of Social Holiday Hour and Drunken MMA, as he builds his empire in the restaurant and entertainment industry.
Small businesses thrive on relationships in the community, we mention some of our friends, check them out!
Ashley Graham of Brandesso (and Bicoastal Panda guest)
Lara of Social Holiday Hour
Want to grab some coffee with us? Check the How Do You Like Your Coffee Tour on Instagram.
If you know movers and shakers in social, then this man's name should be known. He is known as Chris Kubby and has been an influence to many in the digital marketing world. I spoke with Chris on an early Friday morning (wooo time zones!!!) about business, entrepreneurship, what he loves to do when he's not crushing it on social and we talk about one of his recent posts about competition.
Join the Bicoastal Facebook group and let me know your feedback on my challenge this week.
David Agranoff is a writer who talks about how his upbringing and circle of influence shapes his writing. In addition to being an activist and avid sports fan, he and I chat about what it takes to be a writer and I learn about all the influences that shape his writing today. His newest creation, Ring of Fire, is available now along with these classics Punk Rock Ghost Story and Amazing Punk Stories.
How often are you asking someone how their day is? Sometimes all takes is having the courage to say hi and forming a new bond. Relationships are key in life both personal and professional.
However, in business, it is all about relationships and forming that bond from the beginning. If they like you, they will work with you. If they trust you, they will pay you for your expertise. In this episode, I chat with Tonya Whittington (Tonya Howes) about making the jump from employee to business owner. We even get into her love for sports and how it brought her to her husband!
Connect with Tonya via her Facebook page Purple Patch Innovations.
In the last year alone, influencer marketing saw a substantial growth - a 198 percent increase! Are you implementing influencer marketing into your digital strategy? Let me review what influencer marketing can do your business.
Add a personal touch
There are many instances when a brand lacks a personal touch and utilizes people to connect with people. Financial firms do this when they depict a story of a family renovating their home or taking a long vacation. In order to connect people to people, brands are looking to connect with influencers who are well-known. NOTE: Please consult Federal Trade Commission regulations if you are a financial firm and before you agree to work with an influencer.
Demonstrate your core values
Most successful brands have philanthropic sides to their business. However they fail to depict that in their digital marketing strategy because they don't know how or they're just lost what to do. Partnering with an influencer can communicate information in a way that is relatable to your target audience.
If you notice that an influencer is advocating for your brand, flip that into a partnership that makes sense for your business AND the influencer. That will not other authenticate your brand to their following but it will be a result of genuine support. Fashion and music brands utilize this strategy regularly on Instagram. However, it can be utilized on any social media platform including LinkedIn and Twitter.
Influencer marketing is no longer just paying someone to market your product, it has become an opportunity to be unique and deliver value to a built-in audience.