Where To Start On Social? 3 Ideas To Think About.
Over the years, I have been put in contact with many small business owners or people who have an idea to "start selling" - some thing/idea/business. They want my advice on social media and how to "get more followers" - we'll get into that a little later.
My first question is always "What are you trying to do and why?". This is not a social media weighted question but, it helps guide the direction of the conversation. Most people can't answer that and maybe it changes over time, but, if you don't know your why, that's where you need to start.
When you know your what and your why, your social media plan of attack becomes much easier to forecast. Authenticity is rare in this age of technology. People will spend top-dollar to get in front of your face but, if it's not seen as genuine, the money you spend on getting your business out there becomes a waste.
So here are 3 things to think about once you know your what and your why:
- Put yourself in the shoes of your target audience, how do you want them to find out about your business. FOCUS on this.
- How much work are you going to put into being seen? DEVELOP short-term and long-term goals.
- Who can you rely on to help you succeed? INVEST in the right people.
Social media isn't just about being there, you have to engage. So, if you're not thinking about your plan or learning about the best social media methods to reach people, then you might a little push. If you’ve got a great social media game, What works for you? Tell me about it.