4 Things Not To Do on Social Media

Do not use too many hashtags. Over-saturating your posts with a lot of hashtags can convey the message that you don’t really know your brand...

Despite what many digital marketers try to sell you, there is no all-in-one handbook for the perfect social media strategy. How you leverage social media is dependent on your business and what your top goals are. Do you even know them? While we may not have all the answers to make your social strategy effective from the start, we can share with you some tips on what NOT to do on social. Check out these 4 tips below.


Do not send automatic direct messages on Twitter after someone follows you. Nothing says "I don't really care about you" more than an automatic message generated after someone follows you.

Do not use too many hashtags. Over-saturating your posts with a lot of hashtags can convey the message that you don't really know your brand and you're just trying to reach more people. Brand is important. #westopreadingafter3

Do not oversell. Social media is for relationship-building and brand awareness. If you sell often and quickly, you've lost them already.

Do not use the same caption or visual asset for each platform every time you post. Make sure you switch it up between texts, links, photos, video, etc so that people can see versatility in the content you are showcasing.

These are just a few of the things that businesses get wrapped up in when they are building their social media profiles. Social media strategy requires brainstorming, creativity, careful planning and top-notch execution. Not sure where to begin or what needs a refresher? Shoot us a message and we'll chat.