Posts in Digital Strategy
I'm back and talking about LinkedIn - Why should I use LinkedIn to follow-up with in-person connections?

🗣️There's value in the follow-up and how you should use LinkedIn to do just that. Last week I posted a video on LinkedIn and demonstrated how you can utilize LinkedIn to follow up on your in-person connections. I shared three tips that are quite simple but if implemented can really help you utilize this tool in an effective way.

What are the three tips I talked about on the video?

✔️Reply to post comments

✔️ Share articles and resources

✔️ Focus on the good

All of these tips focus on engaging with the online community. When you're sharing your expertise, engaging with insights and developing a personal brand, it is only natural that relationships form out of that.

🔥 Learn 5 Tips that will help you LEVEL up your LinkedIn Profile by Tomorrow

📈 Do you need a content coach to guide you? Apply here to collaborate with me!



Why To Implement Influencer Strategy In Your Digital Strategy

In the last year alone, influencer marketing saw a substantial growth - a 198 percent increase! Are you implementing influencer marketing into your digital strategy? Let me review what influencer marketing can do your business.

Add a personal touch

There are many instances when a brand lacks a personal touch and utilizes people to connect with people. Financial firms do this when they depict a story of a family renovating their home or taking a long vacation. In order to connect people to people, brands are looking to connect with influencers who are well-known. NOTE: Please consult Federal Trade Commission regulations if you are a financial firm and before you agree to work with an influencer.

Demonstrate your core values

Most successful brands have philanthropic sides to their business. However they fail to depict that in their digital marketing strategy because they don't know how or they're just lost what to do. Partnering with an influencer can communicate information in a way that is relatable to your target audience.

Authenticity

If you notice that an influencer is advocating for your brand, flip that into a partnership that makes sense for your business AND the influencer. That will not other authenticate your brand to their following but it will be a result of genuine support. Fashion and music brands utilize this strategy regularly on Instagram. However, it can be utilized on any social media platform including LinkedIn and Twitter.

Influencer marketing is no longer just paying someone to market your product, it has become an opportunity to be unique and deliver value to a built-in audience.

Who is your ideal influencer? Need help figuring out how to implement this into your digital strategy? Let's chat.

EP20: You Ask Me #allthequestions

It's my birthday and I recorded this special episode where YOU asked me questions - some were super difficult to answer because I never really thought about the answers. In this episode, I answered 20 questions - ranging from simple questions about eggs to sharing my failures. You'll have to listen to the entire episode to hear the answers. There are some elements I reference in this episode so I shared links below. If you submitted a question, this was a challenge for me at times so thank you for challenging me.

Here are the 20 questions:

If someone narrated your life, who would you want to be the narrator?

What are some good tips for staying focused during the summer when there are so many distractions? I use Google Keep and Google Calendar to time-block my calendar.

Which social network is the most consequential for makers? Is it essential to run a fully functional independent site?

Why has social media seen to a divisive debate instead of an inclusive one?

Is it merely a product of its environment, or a natural bi-product / fallout of sharing ideas or reactions in real time?

Can you share your favorite book, movie or tv show this year and what you love about that selection? This is the book that I mentioned The Subtle Art of Not Giving A F*** by Mark Manson

How you came up with the name Bicoastal Panda? I referenced this video when I answered this question.

What's your advice for (and against) starting a podcast? You'll have to listen to the entire answer but I referenced getting proper microphone... This microphone is QUALITY. 

What inspires you each day to do what you do? I referenced my Twitter tribe but this a link to the chat I met Winnie in: #WinnieSun Twitter Chat

How do you see social media evolving in the next couple of years?

How can we prepare for those changes?

Who is your dream client and why? @HowardConyers

When did you decide to jump in and do social media management full time? 

What's been your best way to acquire new clients?

Bacon and eggs? Or chicken and waffles? How to Make A Proper Over-Medium Egg

What lead you to start your own social media company?

What aspect of your business do you struggle with most?

What's your biggest failure you've experienced in life that has taught you the most valuable lesson?

What has surprised you the most about the realities of podcasting?

BICOASTAL PANDA  SUBSCRIBE, LISTEN & REVIEW: iTunes | Podbean | Google Play

If you could change one aspect of social media what would it be? 

That was fun; Being open and vulnerable with these questions was different.   Want to submit your own question for a future episode? Go here.


 

Why Podcasts Are Great

They say that content is king; but distribution is queen. It wasn't until I started a podcast in January that I released how powerful they can be. If your podcast is done with intention and planning then you're on the right track.

A peer of mine suggested that when you're trying to appeal to other business owners or you have a specific target customer in mind, you can get lost in trying to think of ways to get them to buy. It's true. There are so many ways to connect and reach people via digital marketing.

1. Pull back the curtains. You would normally add behind-the-scenes stuff to a playlist on a YouTube channel or create a montage of the inner workings of your business to post on Facebook. A podcast with this content plus valuable information about who you are and what you're about. According to Pew Research, 44% of the U.S. population has listened to podcasts.

2. Build authority. Once you've got your podcast, make sure you're posting new episode content on your website, this will give you more authority in the long term.

3. Sprinkle nuggets of info. This will give you a consistency when it comes to content and then you can sprinkle in additional nuggets of information on your social channels.

Are you unsure of what to talk about on a podcast? I can guarantee there's something you can talk about... it's all about just starting. 

Your story needs to be told, so start now!

Send me a message and we can talk about why podcasts are great and how it can benefit your business.