Posts in Social Media
EP37: Gene Petrov | How Investing In Relationships Can Help You Grow Your Business

Have you ever made a friend online? Did that happen because you invested your time and energy in getting to know the other person? I'd say yes. In this episode, I chat with Gene Petrov about investing in people to help grow his brand, his personal struggles and balancing dad life with work life. 

Gene Petrov, a leadership marketing coach, is an avid-Twitter user on #TwitterSmarter chat and the #winniesun weekly chats. Listen in to his thoughts about entrepreneurship and recognizing when it was time to turn his life around.

Follow Gene on Twitter and be sure to say hi 

Don't forget to check out the #pandaposse gear on TeePublic!



Why Good Etiquette is Great For Your Personal Brand

Personal branding is not a new idea. Your reputation and all of the things that contribute to it have always mattered in business and in social circles for some time now. Have you ever unfriended someone because of what you've seen on their TL? Most likely yes.

The presence of the social media is what makes the concept of personal branding so much more relevant. It's no longer "just social media".

The first thing you should think about is your online attitude. Are you a positive or negative person? It’s estimated that your attitude accounts for 85% of success. Even though you're online, you should still be treating everyone with respect and offering help. A positive attitude comes through in the form of thank yous, congratulatory messages and making conversation with people in your community. Looking for a small community to have conversations with? join this one on Facebook Collabs, Convos & Coffee.

Now the question is...What would I suggest if you want to level up your personal brand?

It's important to remember that everything you share online is viewable or accessible...forever. That's right, forever. Even with the increase in cybersecurity...

We aren't for sure if internet service providers improve their protection of users’ privacy even if they say they are improving it. Google has a new “Confidential mode" available to users. The feature prevents an email from being printed or forwarded yet DOES NOT actually delete the email.

Our “digital footprints” grow bigger by the millisecond. With every post, share, double-tap or like, we are building upon our digital DNA that cannot be expunged. Add in Alexa, Google Home and's everywhere.

There are ways to control our reputation and personal brand. Here are a few tips:

  • Conduct a mini-online audit and delete any questionable posts.

  • Check where you're tagged and see if there are any pictures you want to remove.

  • Share nothing that could possibly be deemed offensive.

  • Always use good taste before you hit publish.

  • Being angry is ok, but avoid over-sharing your anger.

...And the number one tip is to treat others with respect! This is so important.

If you aim to post valuable and useful information with others and you know you would be comfortable with anyone seeing it, now or later, you're already on the right track.

Future business partners, sponsors and grandmas will be proud of your exceptional digital footprint and good etiquette on social.

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EP31: James PM Gaffney | The Law of Averages

James PM Gaffney took a few moments out of his day to chat with me about the law of averages, design and his favorite topic: kerning. You learn something new everyday when you chat with other entrepreneurs; sometimes they aren't your people. If you attribute it to the fact that there is bound to be someone you don't like in a group of people, you know you're in the right place.

Running a profitable business is a big challenge, but when you've been in business for close to 20 years, you listen to what they've got to say. You can connect with James via

In this episode, I mentioned the new community I'm building @Collabs, Convos & Coffee, just talk to people already. 

Are you ranked in the Top 1% of your industry on LinkedIn?

It's been a while since I've mentioned this on LinkedIn...however, I wanted to ask you a question. Do you know what your Social Selling Index Score is? The Social Selling Index Score (SSI) is a feature that used to be available only to paying customers but we're lucky to have access. Need to know more about the SSI? Keep reading.

Where do you rank? Check the link below to calculate your score. Here's mine.

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Do you have a sales team for your company? What is their SSI Score? Creating more 1% ers on your sale team will help your long-term business goals. To see how I help your company do this, please connect with me and I'll show you how.

Click Here To Get Your LinkedIn SSI Score

So what exactly is SSI? In short, it's an algorithm.

LinkedIn came up with it after looking at a group of top performing sales leaders then analyzing the results they achieved. What you get is a score between 0 and 100.

There are four main factors that calculate your LinkedIn SSI score:

  • Establishing your professional brand
  • Find the right people
  • Engage with insights
  • Building relationships

Since I teach entrepreneurs and small businesses how to showcase their professional brand on social, I was happy to see that establishing your professional brand was a factor in calculating the SSI.

Do you love the SSI? I'd appreciate you sharing this post with your connections!

Follow Me On Twitter @allthesocial

Follow Me On LinkedIn and connect! 

EP26: Jarnard Sutton | The Realness of Collabs, Convos & Community

The realness.

You don't have any success without your community or any collaborations. In this episode, I chat with the head honcho of Nardcast Media, Jarnard Sutton. He's a local San Diego creative and I sat down with him to discuss collabs, having convos and the local community. Learn all about Jarnard, the host of Social Holiday Hour and Drunken MMA,  as he builds his empire in the restaurant and entertainment industry.

Small businesses thrive on relationships in the community, we mention some of our friends, check them out!

Ashley Graham of Brandesso (and Bicoastal Panda guest)
Lara of Social Holiday Hour

Want to grab some coffee with us? Check the How Do You Like Your Coffee Tour on Instagram.