Ask anyone who’s regularly active on social media and they will tell you that 2016 has been especially intriguing in terms of self-expression. From long and drawn out arguments regarding the latest political scandal (or candidate) to concern over a national tragedy, social media has been the outlet in which we express our feelings. However, on the other spectrum, there are people who are deleting their Facebook accounts and removing themselves from the largest social platform. This may be the trend amongst your audience, there is an increasing shift towards mobile-only social applications like Snapchat, Instagram and in some cases Periscope.
Now you’re a small business owner and you’ve thought long and hard about how you want your message to be spread on Facebook. What happens when your target audience is no longer paying attention to what you say online and you see they are using other platforms? Consider looking into a mobile-only social strategy to push your marketing objectives and stay in touch with your audience.
Mobile-only social apps continue to rise in popularity. For example, 68 percent of millennial small business owners and entrepreneurs depend on these channels for developing brand awareness. Periscope, Snapchat, Instagram and others must be an integral part of your mobile marketing strategy if you want to maximum your reach. Your message should be reflected on these platforms and try to mix it up so your audience doesn’t get bored with you. But don’t just write blogs and expect your message to be heard.
Consider using visually-appealing pictures and short video that reflects your brand philosophy, experiences, and attitude.
Marketing trends will come and go, but to capitalize on growth, you must stay current. Mobile will continue to expand in its complexity, so be sure your business is well supported and you have the right people managing. A social media consultant that will advise you on ways to attack the social media world without getting burnt out and abandoning social media.
For more information on what to do on social and how it can benefit your business, come back for a visit once in a while.