I talked about chatbots in January, and well, after talking to many SMMW18 attendees and listening to the keynote panel from ManyChat and ChatFuel, it is confirmed that Messenger Marketing is here to stay!
If you’re reading this post, I hope it's because you still have questions about chatbots and you're quietly wondering:
Will it help me to actually sell more?
What if my customers aren’t on Messenger?
What is the point of a chatbot - I thought we needed to be more human?
Social media changes quickly, it's important to remain ahead of the curve. You may find that a chatbot does not serve your customers, that's fine. What if it saved you some time and money in the grand scheme of running your business day-to-day? What if it added an element to your brand that providing some valuable peer-to-peer marketing.
I'm here to give you more info on why I think Messenger Marketing is good for business!
First...the stats. Don't think people are using Facebook Messenger? Well, 1.3 billion people will tell you differently. This number is on the rise and that's not the number of users... That means ACTIVE users.
Just about every industry is represented on Facebook Messenger so it's important to start thinking about your strategy - whether it be real estate, education, manufacturing, etc.
Need more proof? According to recent data, 2 billion (yes..BILLION!) messages are being sent from people to businesses each month! This is a sign that people are using Facebook chat conversations to communicate with the brands they love - or maybe they have a customer issue, either way they are communicating via chat.
Remember the KNOW, LIKE, TRUST factor that is mentioned all the time? Well here’s another stat for you - 53% of people who message businesses say they are more than likely to shop with a business if they can reach them on Messenger.
Imagine this scenario… once they’ve gotten used to sending a message to a business in Messenger, they’re probably going to like it (or love it!). Email? Call? Maybe some people will still do this… but messaging a business turns out to be more convenient.
As of last month, Manychat (a leading chatbot builder) said that "there are over 100,000 monthly active chatbots on Messenger." Are you still curious if Messenger Marketing is right for your business?