It has been over a month since #SMMW18, you may or may not have seen the recaps I've provided. I wanted to review the Tips from the Trenches with Jordan Harbinger session in today's blog.
1. Jordan says that you shouldn't have FOMO [Fear of Missing Out] syndrome if you are not getting as many downloads as other people's show when you’re first starting out. It's easy to feel bad about your show, especially when you're first starting out, but, it’s normal. His advice: Don't wait until it's perfect; just do it and get more comfortable.
2. Focus on quality of the content because people have so many options and if content is similar they will move on to the next shiny thing. People will identify with funny host, a host who keeps it interesting and real. When your audience is paying attention to the host and the content, you’ve got them hooked. Important takeaway: Summary: "Be as good as you can be"
3. It’s important to do more shows at the beginning because as you do more you will get better. [Side note: I know this for a fact.] Create and produce a bunch of stuff that you will perfect over time because when you’re doing enough quantity the quality will come.
4. This may be the most valuable nugget of information from this session. You need to give people free stuff, so good that they want more. If it makes them look for you after they’ve digested your free stuff, it’s because of the value you gave them. Jordan reminds us: “Everyone's hip to the funnel".
Thinking of starting a podcast for your business? or want to express your creative side with a podcast of your own? Let's chat - schedule a call with me and we'll discuss if this is right for your business.