Posts tagged social media networking

Let's look at 3 trends for 2018 that will help you organize your digital marketing goals for the new year.

 1. Robust Social Analytics

Social Media ROI is not strictly transactional but more about the relationships you build via your social media channels. With access to robust social analytics in 2018, it signals more opportunity for companies to personalize the content they are providing.

Nobody likes content that's irrelevant to the brand’s story. This is especially true when you're interacting with a brand you know and love -- the last thing you want is a piece of generic content. In fact, nearly 3 out of 4 of us get frustrated when content isn't relevant to our interests

Improved personalization for audiences is a major trend in content marketing, and it extends to social media, too. As social platforms evolve, their analytics tools and business-specific features will become more detailed and valuable to brands.

This kind of data means brands will have the insights to craft better and more personalized content for their audiences. It's past time for marketers to be distributing content that truly speaks to and engages audiences on a personal level; social media and analytics will help make that easier. Try out @SproutSocial (my referral link) to get access to robust analytics tools.

2. Multi-channel Overlap

Timed visual content is the main feature of Snapchat and Instagram - however, the main points of differentiation between these two platforms are audience and reach. Instagram Stories has a significantly wider reach and receives more engagement; especially with links and polls now being added to the Instastory features. Instagram influencers see up to 10 percent of their audience members open their Instagram Stories on a daily basis, which is more than can be said for Snapchat.

In addition, Snapchat dominates with younger generations.

Invest in the platforms that will benefit you. Take advantage of analytics and reporting features to identify which platforms could offer you the best return, and start there. (See above regarding social media analytics)

3. Social Listening

It is well-known amongst digital marketers that your brand is not what you say about your brand, but, what your audience is saying. This includes keeping an eye on your competitors and learning from them. You should already be tracking what kind of content your competition is posting on social media. But for 2018, make sure you monitor their mentions and what people are saying about them.

- Make a list of your competitors for monitoring and awareness
- Carve out a time each week to monitor what the industry is saying to stay ahead
- Speak from your heart

Social listening can give you valuable information about your competitors' performance and your own audience that you can use to your advantage in your content strategy.

Where To Start On Social? 3 Ideas To Think About.

Over the years, I have been put in contact with many small business owners or people who have an idea to "start selling" - some thing/idea/business. They want my advice on social media and how to "get more followers" - we'll get into that a little later.

My first question is always "What are you trying to do and why?". This is not a social media weighted question but, it helps guide the direction of the conversation. Most people can't answer that and maybe it changes over time, but, if you don't know your why, that's where you need to start.

When you know your what and your why, your social media plan of attack becomes much easier to forecast. Authenticity is rare in this age of technology. People will spend top-dollar to get in front of your face but, if it's not seen as genuine, the money you spend on getting your business out there becomes a waste.

So here are 3 things to think about once you know your what and your why:

- Put yourself in the shoes of your target audience, how do you want them to find out about your business. FOCUS on this.
- How much work are you going to put into being seen? DEVELOP short-term and long-term goals.
- Who can you rely on to help you succeed? INVEST in the right people.

Social media isn't just about being there, you have to engage. So, if you're not thinking about your plan or learning about the best social media methods to reach people, then you might a little push. If you’ve got a great social media game, What works for you? Tell me about it.