Posts tagged social media strategy
I'm back and talking about LinkedIn - Why should I use LinkedIn to follow-up with in-person connections?

🗣️There's value in the follow-up and how you should use LinkedIn to do just that. Last week I posted a video on LinkedIn and demonstrated how you can utilize LinkedIn to follow up on your in-person connections. I shared three tips that are quite simple but if implemented can really help you utilize this tool in an effective way.

What are the three tips I talked about on the video?

✔️Reply to post comments

✔️ Share articles and resources

✔️ Focus on the good

All of these tips focus on engaging with the online community. When you're sharing your expertise, engaging with insights and developing a personal brand, it is only natural that relationships form out of that.

🔥 Learn 5 Tips that will help you LEVEL up your LinkedIn Profile by Tomorrow

📈 Do you need a content coach to guide you? Apply here to collaborate with me!



How to Create a Recognizable Visual Identity on Instagram

Hopefully, you’ve gotten great takeaways from our #SMMW18 recaps so far, we have two more sessions to cover, here are the takeaways from How to Create a Recognizable Visual Identity on Instagram from Ben Blakesley.

Alright, so if you know me personally, you know I LOVE love love Instagram. I get so much inspiration from Instagram and I’m a fan of great themes. Happy to share the takeaways I got from listening to Ben’s talk at #SMMW18.

1. No Random Instagrams: Random acts of kindness are great, but, random acts of marketing are a No-No! Let your Instagram tell a story and allow the photos to connect with your audience. A curated experience that makes you feel [insert emotion] is key. While bunnies eating berries looks cool, it may not go with your company’s profile so be mindful of it.

2. Create guidelines. Whether it’s you working on the Instagram account or you have a team working on it, it’s important to have guidelines set. With the guidelines, you will ensure that images fall within the parameters that have been provided. Your guidelines should cover three things:

When to capture

Who the subject matter is

What to edit

These three points will provide the framework for your visual identity to be represented. 

3. Possess a visual identity. Speaking of visual identity, Ben covers 18 different elements of visual identity that can be owned by your company/brand/organization. Whether you want to create content that highlights TONALITY (warmth of your photo) or PERSPECTIVE, make sure you own it and put it out there on your account. It will add cohesiveness to your brand. He mentioned that Reebok uses images that have less saturation despite saturated photos do better on Instagram when it comes to engagement.

4. Make beautiful images. I’ve seen accounts with random memes or blurry photos… that’s another No-No straight from Ben. “When people go to your Instagram account and pulls it up, what do you want them to see? A Garbage Dump?!,” said Ben Blakesley. Invest the time in creating an Instagram account that looks professional no matter the size of your company.

Your investment will pay off especially if you’re adding value and being consistent. For more coverage of #SMMW18, follow me on Twitter.

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More likes..

But why??

EP10: Kathleen Pulito | Crisis PR, Strategy When Things Go Wrong

Kathleen Pulito, Olympic Media Liaison Officer for @Jambobsled talks to me about managing a stressful situation during the 2018 Winter Olympics and having a plan in place for when things go wrong. We talk about her love for JetBlue, taking on new clients and her dream client, the New England Patriots.

You can follow Kathleen @KMPulito on Twitter, her favorite platform.

Subscribe, rate and review for more from Bicoastal Panda. Tweet me @allthesocial for feedback and comments on this episode.

4 Things Not To Do on Social Media
Do not use too many hashtags. Over-saturating your posts with a lot of hashtags can convey the message that you don’t really know your brand...

Despite what many digital marketers try to sell you, there is no all-in-one handbook for the perfect social media strategy. How you leverage social media is dependent on your business and what your top goals are. Do you even know them? While we may not have all the answers to make your social strategy effective from the start, we can share with you some tips on what NOT to do on social. Check out these 4 tips below.


Do not send automatic direct messages on Twitter after someone follows you. Nothing says "I don't really care about you" more than an automatic message generated after someone follows you.

Do not use too many hashtags. Over-saturating your posts with a lot of hashtags can convey the message that you don't really know your brand and you're just trying to reach more people. Brand is important. #westopreadingafter3

Do not oversell. Social media is for relationship-building and brand awareness. If you sell often and quickly, you've lost them already.

Do not use the same caption or visual asset for each platform every time you post. Make sure you switch it up between texts, links, photos, video, etc so that people can see versatility in the content you are showcasing.

These are just a few of the things that businesses get wrapped up in when they are building their social media profiles. Social media strategy requires brainstorming, creativity, careful planning and top-notch execution. Not sure where to begin or what needs a refresher? Shoot us a message and we'll chat.