Posts tagged social network
#HowTo Optimize Images for Social Networks

Every social channel has a different way of displaying visual content. In fact, they change the specifications sometimes without notifying users directly on the app. Depending on the channel, some have restrictions, while others require their users adhere to specific dimensions.

As a user, have you ever seen a horizontal image shared on someone’s Instastory requiring you to turn your phone sideways? Not what we expect, right? Understanding these expectations boosts the experience and can spark the attention of your target audience.

Instagram

On Instagram, you have the option of using a square image or expanding the image to display in landscape format. If you’re designing social images outside of Instagram, make sure they’re at least 900 pixels wide to avoid posting blurry images.

Image quality won’t be affected if you were to use a large image file because Instagram resizes the image for the device it’s being viewed on. Your brand should look professional so be sure to review the quality of the image after its posted. 

Facebook, Google+ and YouTube

When in doubt, always choose a horizontal image. To be exact, you want your images to be 1280 pixels wide by 720 pixels tall or any 16:9 aspect ratio. This is the same aspect ratio used for your smart TVs at home. 

A sample 16:9 aspect ratio image.

A sample 16:9 aspect ratio image.

Wide images have a sophisticated look because our eyes are accustomed to it — think of professional photographs and television shows. 

On Google+ (yes, you should be posting on Google if you’re a local business), wider images can take up to two columns, giving your posts more exposure. Liken this to placing a giant billboard right in the middle to gain the attention of your audience.

Wide landscape images are also perfect for YouTube video thumbnails (you’re making thumbnails for your YouTube videos, right?) making them the most versatile social images.

Using this aspect ratio for images, you can effectively reuse one visual across multiple social networks. But, like I mentioned, be sure to check the appearance of these image after you posted them. Social channels can adjust their dimensions without notice and it’s always a good rule of thumb to DOUBLE-CHECK your work.

Finally, remember that bigger is always better when it comes to image quality. The channels you are posting on have gotten very smart and will resize your images for optimal viewing. However, if your image is too small and needs to be enlarged, there will be a significant loss in image quality. Don’t be known for blurry posts on your business profiles.

If you’d like to learn more about what strategy would work best for your brand, send me a message. 

Mobile-Only Social Apps And What To Do

Ask anyone who’s regularly active on social media and they will tell you that 2016 has been especially intriguing in terms of self-expression. From long and drawn out arguments regarding the latest political scandal (or candidate) to concern over a national tragedy, social media has been the outlet in which we express our feelings. However, on the other spectrum, there are people who are deleting their Facebook accounts and removing themselves from the largest social platform. This may be the trend amongst your audience, there is an increasing shift towards mobile-only social applications like Snapchat, Instagram and in some cases Periscope.

Now you’re a small business owner and you’ve thought long and hard about how you want your message to be spread on Facebook. What happens when your target audience is no longer paying attention to what you say online and you see they are using other platforms? Consider looking into a mobile-only social strategy to push your marketing objectives and stay in touch with your audience. 

Mobile-only social apps continue to rise in popularity. For example, 68 percent of millennial small business owners and entrepreneurs depend on these channels for developing brand awareness. Periscope, Snapchat, Instagram and others must be an integral part of your mobile marketing strategy if you want to maximum your reach. Your message should be reflected on these platforms and try to mix it up so your audience doesn’t get bored with you. But don’t just write blogs and expect your message to be heard.

Consider using visually-appealing pictures and short video that reflects your brand philosophy, experiences, and attitude.

Marketing trends will come and go, but to capitalize on growth, you must stay current. Mobile will continue to expand in its complexity, so be sure your business is well supported and you have the right people managing. A social media consultant that will advise you on ways to attack the social media world without getting burnt out and abandoning social media.

For more information on what to do on social and how it can benefit your business, come back for a visit once in a while.